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M en S most popular chocolate letters with Sinterklaas
Q, X, Y or Z unavailable
Tags: Excerpts from the Windmill
VAASSEN, the Netherlands - The letters M and S are the most popular ones of the alphabet at famed Dutch chocolate maker Droste, the pre-eminent purveyer of chocolate letters to Sint Nicholas (Sinterklaas). The companys assortment limits itself to the other 22 letters.
The popularity of the two best-selling letters is easily explained, reports the chocolate maker. The letter S - for Sinterklaas - becomes a substitute when the desired letter is sold out. Many first names begin with M as do mama and moeder. For the same reason, P - for papa - is the third most popular letter in the chocolate alphabet.
Least popular are O and V mainly because not many people have first names starting with one of these two letters.
Droste, which sells over 20 million chocolate letters each year, has eliminated Q, X, Y en Z from its assortment. Those people named Querinus, Xander, Yvonne and Zoe are out of luck and must settle for a generic choice such as S or M.
The are available in three flavours, bittersweet, milk or white chocolate and weigh 65 grams or 135 grams. Droste also makes a hefty 200 grams letter.