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‘M’ en ‘S’ most popular chocolate letters with Sinterklaas

‘Q’, ‘X’, ‘Y’ or ‘Z’ unavailable

Tags: Excerpts from the Windmill

VAASSEN, the Netherlands - The letters ‘M’ and ‘S’ are the most popular ones of the alphabet at famed Dutch chocolate maker Droste, the pre-eminent purveyer of chocolate letters to Sint Nicholas (Sinterklaas). The company’s assortment limits itself to the other 22 letters.

The popularity of the two best-selling letters is easily explained, reports the chocolate maker. The letter ‘S’ - for Sinterklaas - becomes a substitute when the desired letter is sold out. Many first names begin with ‘M’ as do mama and moeder. For the same reason, ‘P’ - for papa - is the third most popular letter in the chocolate alphabet.

Least popular are ‘O’ and ‘V’ mainly because not many people have first names starting with one of these two letters.

Droste, which sells over 20 million chocolate letters each year, has eliminated ‘Q’, ‘X’, ‘Y’ en ‘Z’ from its assortment. Those people named Querinus, Xander, Yvonne and Zoe are out of luck and must settle for a generic choice such as ‘S’ or ‘M’.

The are available in three flavours, bittersweet, milk or white chocolate and weigh 65 grams or 135 grams. Droste also makes a hefty 200 grams letter.